The process
A simple breakdown on how I work through a project.
1. Roughs
Once the brief comes through and we’ve aligned on what the client needs for the project, I’ll begin with a series of rough sketches. This stage is all about exploring concepts, ideas, and compositions. The drawings aren’t overly detailed or polished – they’re loose sketches with a touch of tone, designed to give a clear sense of the composition and overall direction.
Typically, I’ll share two to three options per illustration – enough variety to make an informed choice, but not so many that it leads to decision fatigue.
And as this phase is relatively quick, I’m able to deliver the roughs on a short turnaround if required.
2. Tight sketches
Once the client has selected their preferred rough, I’ll move into the next phase. Using linework, I’ll develop a more refined sketch to lock in the composition and overall structure of the illustration. This is where we can fine-tune details and create a clearer visual representation that’s much closer to the final artwork.
It’s also a valuable stage for defining the cast – determining ages, ethnicities, and genders – and ensuring the characters are thoughtfully tailored to both the brief and the intended audience.
3. Colour roughs
Sometimes, I’ll create what I call “colour roughs.” Building on the quick tonal studies from earlier stages, these are loose tests to ensure the planned colour palette works and supports the composition.
This stage is particularly useful when the client hasn’t provided colour direction, or when a brand palette needs to be expanded and adapted to function effectively for illustration.
4. Finals
Once the previous stages are complete, it’s simply a matter of bringing everything together and delivering the final illustration in the client’s preferred file type and format.
Explore work
